Microsoft has released a whitepaper titled Driving Revenue & Innovation in Retail with Windows Azure and its now available for download at the Microsoft Download Centre.
The whitepaper outlines the Microsoft cloud strategy, the value proposition for retailers, and consolidates the deployment references surrounding retail.
Cloud computing, and specifically Microsoft Windows Azure, enables retail enterprises to move from a capital intensive cost model to one which is based on the consumption of technology.
Retail enterprises depend on a multitude of applications and systems that are integrated with consumers, trading partners and external networks. Running these applications requires complex data center and support structures that are expensive to operate.
This paper also describes some typical scenarios where the new opportunities and flexibility offered by the Windows Azure Platform foster rethinking of how retail solutions are developed and delivered. The focus of these scenarios is to maximize share of the consumer wallet and increase profitability for the retail enterprise.