Microsoft at the ongoing Consumer Electronics Show (CES) in Las Vegas, unveiled the next generation of Microsoft Surface, built upon a new technology that enables thin LCD screens to “see” without the use of cameras.
Created in partnership with Samsung, the Samsung SUR40 for Microsoft Surface is a major step forward in the surface computing category. It incorporates all the key features of the original Surface product – a massive multi-touch experience, the ability to recognize fingers, hands, and objects, as well as a new technology that has enabled a more flexible form factor.
In a Microsoft presspass, Jeong-Hwan Kim, senior vice president of Display Sales & Marketing team at Samsung Electronics said;
Samsung collaborated with Microsoft to bring the Surface experience to a new, thin design with powerful vision-based capabilities in the LCD market. The Samsung SUR40 for Microsoft Surface delivers an interactive experience not available anywhere else and will change the way companies engage with their customers.
So whether you’re in hospitality, retail, healthcare, professional services, or the public sector, you can change the way people interact with information and with each other:
– Make content more engaging. Give your customers immersive and collaborative ways to engage with photos, videos, documents, maps, custom applications, and more.
– Plan and simulate. Bring to life real-time “if/then” modeling and visualization, simulations and calculations, perfect for financial services, healthcare, and other consultative environments.
– Make learning more fun. Breathe new life into the education process with rich visualizations that encourage teamwork and enhance learning.
– Transform the shopping experience. Make shopping more immersive by connecting customers with more options, recommendations, product and service comparisons, and personalized service.
– Connect with customers through games and pastimes. Have some fun by putting Surface in restaurants, bars, hotel lobbies, and other venues, associating memorable experiences with your brand.
– Communicate and connect. Give people an efficient and intriguing new way to get the information they’re looking for—like maps and tourist destinations in a hotel lobby. Or use it to help them exchange personal information so they can connect with each other and to your business.